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Best practices

How to send safely and avoid bans

Follow these rules to keep a healthy sender reputation — and your number.

1

Warm up new numbers 🔥

Don't send 1,000 messages on day one. Grow the volume step by step:

50Day 1100Day 2200Day 3+20%Every day after

Numbers you connect to the dashboard warm up automatically — the daily allowance grows by itself.

2

Sending rules ⚠️

Do

  • Message people who know you or saved your number
  • Personalise with variables — "Hi {name}"
  • Ask a question so people reply
  • Always include a way to opt out ("Reply STOP")

Don't

  • Blast cold lists you bought
  • Send the identical message to everyone, fast
  • Jump from 100 to 2,000 messages in a day
  • Send misleading, illegal or scam content
3

Use the safety tools 🛡️

They are built into the extension and the dashboard — make sure they are on:

Random delays

Wait 15–30 seconds between messages, never the same gap twice.

Batches

Pause for a few minutes after every 50 messages.

Variations

Several versions of your message, so no two look copy-pasted.

4

For large campaigns, use the official API ✅

WhatsApp's official Business API is made for messaging thousands of customers: approved templates, buttons, and no risk of bans for following the rules.

About the official API

Read more: The right way to send WhatsApp bulk messages

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